MEDIA LIBRARY
Get to know our brand
Brand Manual
Our brand manual is the foundation for our brand and design strategy: who we are and what we stand for. It defines our visual identity and values, outlining the core design elements that bring our brand to life. The following sections will guide you through these elements and how to apply them effectively. Overall, it gives prerequisites so you can help us communicate our brand.
LOGOTYPE
The Granberg logo is our most crucial identity asset. It is our signature and distinguishes us from others. It is our primary identification marker and our brand's DNA. The logotype will appear as a sign-off or endorsement of our communication, reinforcing our brand values.
We added a frame to the logotype in Granberg Blue to build a stronger identity to our signal colour while preserving recognition from the previous logo. This version, featuring the tagline "Fearless Performance," is our primary and preferred logo.
A logo without a tagline is only to be used when the logo with a tagline is too small to read.
IMAGERY
We showcase our products in action in real-time to create a more dynamic feel. Our photos feature "doers" who perform fearlessly on important jobs with great effort every day. These images include close-ups of the gloves in action.
We also portray the doers up close in our communication. Using real testimonials, we tell the stories that no one else tells – directly from the doers. What inspires them? What are they passionate about? And what motivates them to get the job done? We give them a face and a name, saluting their efforts to make the world go round.
PRODUCT IMAGES
Our product images are essential in presenting who we are and what we do. They are an integral part of our brand presence and reflect our commitment to quality while accurately showcasing our products in their simplicity.
We show the front and back of the gloves close up against a completely white background to provide a comprehensive and clear view.
PICTOGRAMS
For a glove to be considered protective, it must meet the safety requirements, be given a CE mark in an EU country, and be exported and sold within the EU. The manufacturer must comply with EN standards to meet the requirements. An EN standard includes requirements and test methods for how the product must be marked in addition to the CE mark. The European standards are developed to ensure protective gloves meet complex safety requirements, including testing methods, labelling, and risk assessment. We must comply with them.
These EN standards are displayed as pictograms and are important when writing about and showcasing our products.
